Vanessa Santos
Vanessa Santos is a conscious business strategist, investor, and storyteller redefining how women founders build with power, audacity, and zero self-erasure.
My dad called me this week. I cried. 🥹
June 26, 2026, Letter #26 My dad called me this week and told me he was worried about me. 🎧 Listen on Spotify / Apple — reflection at the end. He called to express what he sees from where he sits. And what he sees is his daughter alone in Phoenix, no family nearby, working 8-8 instead of 9-5, caring for her two boys, rebuilding a life that doesn't look like anything he has a map for. His worry is made entirely of love. And that love speaks the language of proximity, of stability, of success...
What if you f*cked around and found out? 💯
June 18, 2026, Letter #25 Vanessa Santos Dearest,This week Patty and I sent emails to Emma Grede, Codie Sanchez, and Jennifer Lopez asking them to speak at Thrive and Lead... You know how people say I want fuck you money? That's never been my vibe. I want love you money.The kind that lets me turn to the people I love and say, here, I've got you. The kind that comes from building something that's actually mine, not from performing excellence in someone else's vision until there's nothing left....
🚨 FINAL Glow Up: Live Brand Review, Astrology Business Reading + An offer.
Dearest, I am overwhelmed with the beautiful outpouring of messages, ideas, and requests to continue creating spaces for us. 54 sessions of heart-led giving and Thursday was the last one. I am not going to leave you hanging. But part of the refinement requires a pull back. Let me tell you why. 🏹 Last week I was on a $15 million golf course. I watched men conduct business deals over 18 holes, moving capital, exchanging ideas. Opportunities being routed through their hands before anyone else...
Letter $24 Unseasoned chicken is running the world. We need to talk.
June 13, 2026, Letter #24 Vanessa Santos Dearest, There is a defining moment that comes for every woman who has been giving herself away for too long. It's a moment that doesn't announce itself. It arrives quietly in the body. You wake up one day and something feels different. You're not sad, not angry, not broken. You're Indifferent. And indifference toward the fact that you are alive, that you are breathing, that you are here, that is the most dangerous feeling there is. Because it means...
Even rich people wonder. 💰
June 6, 2026, Letter #23 Vanessa Santos Dearest, I recently attended a reunion for one of the companies where I had some of my coolest work victories. After the initial pleasantries, a former peer pulled me aside and said something I wasn't expecting. "I'm not your target demo," he said. "But I find myself watching your content because so much of what you say really lands with me." I asked him what part. "Wondering even in adulthood if you could be doing something else." I was surprised that...
June is the last Glow Up.
Dearest, I've been hosting free sessions every single month for the last 4.5 years. That's 54 months. I went from Amigahood office hours to Glow Up Connection Hour, and when I say that out loud, what I feel is genuine gratitude. Gratitude for every woman who showed up. For every conversation that extended beyond our virtual space. For the emails and texts I get after each session telling me that something said in that room gave you life. That impact is something I carry with me. And because I...
The $528 billion opportunity 💰 I am the study.
May 29, 2026, Letter #22 Vanessa Santos Dearest, Last week's letter stirred something in many of you. The response was overwhelming. Women feeling seen and ready to stop performing and start building. And this is what I want to remind you: Lethal is not loud. It is not force. It is not the hustle you perform so people can see you working. Lethal is presence. The quiet moments when no one is watching. The difficult decisions that may break your own heart but you make them anyway because you...